Search Engine Optimization Vs Search engine marketing

Search engine Optimization (SEO ) and  search engine marketing (SEM) both the things are same but different name . After been reading and learning so much on SEO and SEM I have seen changes among both of them. SEO is a process, Search Engine Marketing is meant to use tools. Let’s see how both of them.

Search Engine Optimization -  It is a process  of tailoring a web site ,It helps the site to crawl more on webpage. It is proven to be means of driving traffic to a website.

Search engine Marketing – It means marketing , and marketing means when you pay to search engine to rank your website before the ice-cream get melts in your hands , this allows you to target the specific keyword .

SEO VS SEM

Seo helps you to enjoy the resources and get benefits with quality .Seo target the traffic for not months but years, the purpose of Seo is to make your Web site more user-friendly for both search engines and visitors. Web page content and code is highly presentable and technically available on your niche keyword as possible. SEO specialists call upon a variety of tasks to modify linking structure and meta tags, link structure modification, backlink generation and high-quality optimized content. SEO tries to game the natural search results of search engines, so that they bring up your website on the first page of the natural search results. SEO campaigns require long-term dedication with lots of hard work and monitoring, as search engine rank can improve over long periods of time. Website owners and online marketing agents who practice ethical SEO tactics will greatly give benefit in long run , with customer cost only.

SEM provides us with instant results, as opposed to SEO; which may take several weeks if not months. A SEM campaign works under a pay-per-click system, where you have to  pay to  the search engine company on a per-click basis. SEM, you can create and post a pay-per-click (PPC) ad in minutes.  It gave the benefit of niche to your website .SEM would give you the benefits you need to get started, its more user friendly. SEM push the search engine spider towards the domain then its drives a lot of traffic to the site and finally opens the doors to present the site. They are different methods like Paid inclusion, pay-per-clicks ads, traditional print, directory submission, reputation management.

After looking at all the aspects of Seo vs SEM and I see that both like ice-cream in cone , they both give benefit to the website But the reason I like Seo is that it gives you quality whether it takes time ,ones it take a traffic towards itself to search engine. Working with SEO it becomes quite competitive to achieve high ranks in the search engine list, but these higher rank brings the site on top for long time .

We are a leading California seo company. We provide best search engine optimization services to get high rank in all major search engines. If you want to raise your web presence through Search Engine Optimization or internet marketing here's we can help you. We have a great team of people who can boost your website's position in all the major search engines

How to make SEO Friendly URL?

SEO is an awareness in the world of Internet marketing, It helps you to get you site on the top rank of Google, yahoo, Bing. Seo works with help of urls, which in needed a time of your generate a webpage for you every time How can we define Seo with urls?  It is a structure that Seo friendly and one can easily pick from search engine.

Let’s see the most effective ways to create urls structure in different forms

Make it simple and use keywords

Make sure your URL meets standard, SEO-friendly requirements. This can be done by deleting any unnecessary parameters and ports within the structure. Users typically don’t like to click on unknown links, so exposing relevant keywords in your URL is one way to build trust with people. Including keywords in your URL also helps to structure your SEO categorization across your website.                                

Use long tail keywords

It allows you to show up for those specific keywords in long tail keyword searches. While a small business owner might not rank for competitive head terms related to their brand, they might be able to rank for the long tail, if they can provide a perfect match for what a user is looking for

 Stick with Conventions

If your site uses a single format throughout, don't consider making one section unique. Stick to your URL guidelines once established, so users (and future developers) will have a clear idea of how content is organized into folders and pages. This can apply globally as well for sites that share platforms, brands, etc. Re-inventing the wheel in situations where reliance on convention makes everyone's tasks easier is folly.

Better SEO Traffic Analysis

To know the performance is a remarkable chunk of time in any project. It was always important to me, but after the Google Panda algorithm update rocked our world, it became essential to analyze organic traffic by sections of the site.

 Use page title in your blog post or use a static URL

A static URL utilizes the name of the page as the file URL for example a blog post with the title “seo    tips” would have a URL of http://www.seopositiveltd.co.uk/seo-tips.php/. This format should be used rather than the dynamic format of having special characters in the URL which involves a query action.

SEO Company   and SEO consultants must take the structure of the URL in consideration when they develop their SEO campaign; this is because of the fact that there are several SEO benefits of having an good URL structure for your website.

Search Engine Optimization with yahoo ,

Seo has brought the great impact on yahoo search .The acquisition of yahoo by Microsoft is something the tech community has been been anticipating for months now . Microsoft is a very large and powerful tech company with only one part of its invested interests targeted towards internet marketing. Many of customers are curious about seo for the yahoo engine . Over the pasts weeks , the yahoo and Microsoft were given clearances from us department of justice and Europe commission . The Microsoft offer $45 billion for internet communications and publish search company .this merger brings Microsoft the management of technology for natural and paid search .Yahoo will be responsible of high volume adversities and Microsoft ad center ,seo and sem agencies and client . To get more traffic on yahoo, Microsoft will get a 10 year license to certain technologies and 88%of search engine revenue generated for the first five year . Yahoo is expected to add $500 million in yearly operating and income of 300$ million in cash flow

Essentially, updates to pages, added functionality, and more information about products or services will give you a boost. One way to keep content fresh involves updating a blog regularly, or referencing new press releases from your homepage. You should also be doing periodic keyword research to see if there are any new phrases that are worth going after, and then build fresh content around those keywords.

your met tags are descriptive and reference your major keywords, since the general SEO consensus is that Yahoo and its predecessor use these as part of their indexing. As always, try to avoid keyword stuffing and keep in mind that you don’t want to go too deep into any gray areas, because Yahoo may also be spending more dollars on algorithm improvement in the future, which will help it to filter out lower quality sites. One potential advantage you may have with Yahoo is that you can look at the “related search” menu and see if you have any relevant topics that you can build into your own site. . Any improvement to the search experience is going to keep internet users coming back, which means that search engines are always going to be looking for the best possible resource related to the topic typed into the search box. Side from all the talk about semantic matching, link-based algorithms, and domain trust, the main takeaway for anyone interested in optimizing for Yahoo (or any other engine) is that creating a useful, readable site is the first step to search engine optimization   success.
Tips to make seo friendly websites click Below
Effective tips for Search engine optimization

Effective tips for Search engine optimization

Google SEO is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how Google algorithms and robots operate.Over the past year or so, Google has sent many  many updates online businesses and webmasters “running scared” with all of the updates:-

Tips which help with Google for work

1  Reach out to sites with similar keywords.If  you want to obtain links from high quality websites that are related to your target keywords. If you want to reach a high search engine ranking for example, your best links would come from other sites that also rank well for that search term. Reaching out to these sites through social media platforms like Twitter and Facebook has become a popular and highly effective method of obtaining external links.

 2   Use Content That Search Engine Spiders Can Read:-Content is king for search engine optimization for website, and it is what the search engines feed on. When designing a website, makes sure you take into account good structure for content (headings, paragraphs, and links).Sites with very little content tend to struggle in the search results and, in most cases, this can be avoided if there is proper planning in the design stages. For example, don’t use images for text unless you use a CSS background image text replacement technique.

3 Update Pages with Fresh Content:-If your website has a blog, you may want to consider making room for some excerpts of the latest posts to be placed on all of your web pages. Search engines love to see content of web pages changing from time to time as it indicates that the site is still alive and well.

4   Add Social Sharing Buttons: Social networking sites are best tool for internet marketing  Facebook “Like”, Google +1, and “Tweet This ” buttons are great to add to the header or footer of your website.    The amount of times your content is shared on social networks is an important factor in Google and Bing’s ranking algorithm.

5   Make Your Content Scanner Friendly: News flash, no one reads the entire page of content on your web page. Keep the amount of content on your page between 250 to 350 words, keep paragraphs to no more than 4 lines in height, and make use of bullet points for long lists. Your visitors and search engines appreciate web copy that is clear and concise.

6   Build a sitemap page.Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together. you can we check this line .

7  Track your progress with a web analytics program.There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. You can see this link to learn more Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.


Want to learn more about seo on page and seo off page click Below
SEO ON PAGE AND OFF PAGE

Certain Tips for SEO CHECKLIST

 1  Title tag- The most important aspect of on-page SEO, just take our word for it.It should be approx. nine words, plus or minus three. You want to make sure the most important information, including top keywords.

2   Keyword Density — 3 to 4 percent is excellent and doesn’t seem spammy, if you have a 500 word article, then 20% of those words should have variances of the search term you are targeting, if this seems excessive, or The amount of words you have on a Web page will vary by topic, keyword and intent. But, in general, less than 250 words is rarely recommended – especially if you’re trying to optimize for keywords. This the best tips for search engine optimization.

3  url structure- The page should be short and descriptive including your keyword .Don ‘t use that url which are not descriptive.

4 Head section and text-The search engines the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag. To ensure your Web pages’ Meta tags are in the right order: Title > Description > Keywords. Remember, the information you put in these tags is used to render the title and description in the search engine results pages

5  links url-Not only should you be using your keywords to describe pages within your site,  URLs that  you link to must have SEO URLs.This section warrants way more than just a few sentences, but it should be noted as part of the SEO checklist.

6  Inbound outbound links-Resources you link to must be SEO’d – If you are an internet marketing site and are linking to an email marketing company (email marketing software in this instance), you would use “Put your internet marketing in robot hands and use the best tool for internet marketers today . Internal linking is another aspects to get the spider for search engine search . It helps to increase the relevance of keyword and keywords raking of the given site .

More tips for google  Update you can see below 
Effective tips for Search engine optimization

SEO flash Search engine optimization

In todays time the flash websites are very much popular . Million of user are accessing  sites for the work . For web designer the flash site is like  serving a roasting bread with butter .  Undoubtedly a great technology to include sounds and picture on a Web site, Flash movies are a real nightmare for SEO experts. The reason is pretty prosaic – search engines cannot index (or at least not easily) the contents inside a Flash file and unless you feed them with the text inside a Flash movie, you can simply count this text lost for boosting your rankings. Of course, there are large no sites still which are flash based in Internet Marketing  . Lets see the structure of flash website , when we create any animation , you get a file extension( . Fla ) when you  display the file  its extension will be  converted  (.swf )  shockwave format  after that you can export your website .The seo always keep its new updates in market   you can even see this  link  


Improvements in flash sites by goggle :


1. Google can crawl and index all of the text content users see as they interact with the Flash file. That’s a big step in the right direction, since ensuring a site is crawlable is the SEO basic.


Google maintains that the text in Flash files is treated like text in HTML or PDF files.
If identical content is used in both Flash and HTML, Google will likely see it as duplicate content.
If a Flash file is embedded in HTML, you’ll be able to add meta information, but the content will be indexed as a single item.
2. Google can discover links within Flash files. In other words, if a Flash file includes links to your website pages, you can increase your odds of Google finding and crawling more of the site – just as is the case with links that appear in HTML and other files.


3. Google can index external content that a Flash file loads and associate it with that Flash file. Previously, if a Flash file were to load an HTML or XML file, Google would not associate that external content with the Flash file. This new capability, introduced just this summer, allows external content to appear in search results.




4. Google supports common JavaScript techniques for embedding Flash.This capability also applies to SWFObject and SWFObject 2. Previously, if a page loaded a Flash file using JavaScript, Google wouldn’t recognize or index it.

Goggle always keep on improving the ability of crawling flash sites .  There is a way to achieve a correct balance for those who want to use Flash and implement SEO for Flash. When the XML document is placed in the root folder it makes the layout of the site visible to Google crawlers. This helps Google index the info on each page of the site. This is a very good way to ensure that the pages on a site are all spider-ed, especially for websites that are exceptionally large.

Updates always come in  Best Internet Marketing Company  and you can approach to SEO company in California.  

Google AdWords : tips

Google ad , the main advertising product and main source of revenue . Every business owner knows that a advertising can be a very hit and miss process . While taking out expensive ads certainty might net you valuable customers .Most people we come across might have heard about goggle adwords , but very few understand how it works or the power it has to drive targeted traffic to their websites . 


 Google AdWords can be a very powerful marketing tool to help your credit union grow its membership. But it does take the perfect mix of keywords and phrases to get beneficial results. Working with Google Analytic and through trial and error, you can juggle key terms to uncover which are most effective for your credit union. According to Google, the more specific you can be in your keywords, the better off you will be. Plus, it never hurts to think like your potential members instead of a credit union. What terms would they be using when they’re searching for mortgages? Tailor the keywords to what your credit union specifically offers or is promoting when it comes to mortgages. Instead of just using the term “mortgage,” you’re better off using “low rate mortgage.” Google AdWords gives you the ability to tweak your keywords to find what works best for you.

 We are a performance based and leading  California Search Engine optimization  company Here are a few tips and tricks I’ve picked up from my company   recent experiences:

    Use Mispelled Keywords

    People make typing mistakes all the time, they may search for “flowrs ” instead of “flowers”.                                                        

     This type could only cost you pennies in comparison to the actual word, try out different                                              misspelling and take advantage.

    Speak To The User

    Use keywords which immediately envolk emotion inside of the users head, compelling them    to click on your link. Use “you”, add “free” go for keywords which speak to the user

    Record Everything

     Keep track of every campaign you’ve created, never delete anything. Some ideas which didn’t work months before may be a hot ad today. Learn from your mistakes, continually tweak your ads based on what you’ve learned from the ones recorded.

   Talk In There Language

Everyone seems to be able to identify a sales pitch these days, so talk directly to the user by speaking as if you were directly talking to them, giving them the “bar talk”.

 Set a Budget and Stick to It

Set a budget you feel comfortable and stick with it until you’ve significantly increase your sales until you feel it fit to increase your adword campaign. Blowing all your money one week won’t help when you don’t have any to advertise for the next three.

 Negative Keywords

Google allows you to enter Negative keywords that tell Google when NOT to display your ads, be sure to take advantage of this feature, adding negative keywords that you DON’T want your ad to show up under can save you money and your prospects time.

Don’t Set It And Forget It.

We’re not roasting a chicken in our Ronco Showtime Rotisserie here. Your Google AdWords campaign NEEDS to be managed frequently, it needs to be tweaked, it needs TLC, it desperately needs a sound strategy.

Cost Per Click (CPC)

Sometimes Google will tell you that you’re not bidding enough for a keyword, so you can increase the quality of your Ad, or increase your bid. This tends to be for keywords with a high level of competition. I’d advise reviewing your Ad first, then considering deleting the keyword altogether.

The Content Network

Oh bitter disappointment. The first day of my AdWords campaign was a heady mix of excitement and sheer naivety, and when the first day’s results came in – wow. 20,000 views. That means 20,000 people may have seen my advert! Of course, quite a few less than 20,000 people clicked on it. I also have suspicions that the ones who did, did so purely out of spite. I’d advise you make sure that you turn off Content Network ads when you start your campaign. It’s the ads embedded in sites rather than search terms, so you have less control.

I see many smaller businesses ‘attempting’ to run their own Pay Per Click campaigns on a daily basis.  They are typically spending too much money, getting too few results and getting more and more disheartened with Internet marketing. But the Best Internet marketing Company will give you better way to express your work. 


If you want ot learn more tips for google see below 
Certain Tips for SEO CHECKLIST
Effective tips for Search engine optimization
SEO Basics with blog working